MotoLease redesigned its website to cater to borrowers using their smartphones to fill out applications, Managing Partner Emre Ucer told Powersports Finance.
“We did an extensive study on how consumers react to different messaging and how subprime-versus-prime borrowers have different focus points on how they received marketing messages,” Ucer said. “Based on that extensive studying, we totally revamped our online presence both on the desktop website and also the phone application, because we found out that a lot of consumers reach out via their smartphones instead of desktop.”
The lessor created the website with an in-house marketing team, user-interface designers and IT programmers. The in-house team allowed MotoLease to be more flexible with website changes and to respond faster than if the company had gone through a third-party, Ucer said.
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